DiscoverDTC PodcastEp 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF
Ep 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF

Ep 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF

Update: 2024-12-20
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In this All Killer No Filler episode, Dougie from Pilothouse’s Google team shares invaluable insights from Google’s latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24).




Key Takeaways:


E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat.


Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers.


Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends.


PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events.


Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market.




Discover actionable strategies to optimize your holiday campaigns and close the year on a high note.




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Watch this interview on YouTube - https://dtcnews.link/video

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Ep 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF

Ep 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF

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